Facebook says that it collects "rich" user info, and thus can target ads. Sounds fun, but there is a glitch. The system gives greater weight to user attributes than to the advertisement object, producing irrelevant ads. Here is today's News post--with an ad to see the Los Angeles Clippers basketball team. It is true that I live in LA, and enjoy basketball. But the most important fact regarding the Clippers is that the NBA is in playoff season, and the Clippers did not make it to the post-season (by far).
Oh, and by the way, I have no interest in the Clippers.
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