I respect how the online music service Pandora is hands-off regarding pushing music sales. It offers links to buy each song in your stations. But it doesn't offer package deals.
Pandora collects a lot of information. Its user interface does not reflect the degree to which it could display the song information or your history with the song. You can view your Bookmarked Songs. As I mentioned in an earlier post, Pandora (wrongly) allows you to "re-bookmark" a song, rather than notifying you of the encore. It could not only alert you of the repeated bookmark, but suggest you buy it -- "You've bookmarked that song twice already. You must really dig it! We can offer to you along with these 8 other tracks for just $5.89." The other tracks could be related/suggested based on the song attributes, or could be from your list of favorites.
Pandora could generate packages and deals programatically and display on your homepage. "Click here to Purchase ALL your Bookmarked Songs for 70% off!"
Come on, Pandora. We're all rooting for you to succeed. Get smart with your marketing. You're doing a great job tying songs together; now sell them to us.
1 comment:
Hey MPH -
Thanks for listening to Pandora, and for your excellent suggestions.
We appreciate your support!
:) Lucia, from Pandora
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